Why residential developers are turning to agencies to sell homes post-covid
Live MintMumbai: Residential real estate developers across the country are increasingly depending on consultancy firms for sales and marketing functions, even as they begin to downsize their own teams. A few credible revenue generation service providers have realised that this gap exists and have created good marketing and sales organisations.” The pandemic has increased the shift towards buying an integrated sales and marketing strategy from real estate agencies, and helps developers, who have been downsizing their sales teams, sharpen margins. A firm like Anarock offers several advantages to developers when we undertake a project mandate which their in-house sales teams cannot emulate,” Santhosh Kumar, Vice Chairman – Anarock Property Consultants, told Mint. These may or may not come from previous developer firms, depending on whether or not a developer had stayed aligned with the latest real estate marketing technologies.” Agencies now underwrite whole projects, where they pay an upfront token amount to take over the residential project.
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