10 years, 11 months ago

B tests, and surveying that make the social network so addictive.

We all know by now that Facebook isn’t cool. Facebook launched the news feed in 2006, but it didn’t introduce the “like” button until a year later. A funny photo meme might get thousands of quick likes, while a thoughtful news story analyzing the conflict in Ukraine would be punished by Facebook’s algorithms because it didn’t lend itself to a simple thumbs-up. But in the absence of a “dislike” button, Facebook’s algorithms had no way of knowing which posts were turning users off. Each time you log in to Facebook, the site’s algorithms have to choose from among an average of 1,500 possible posts to place at the top of your news feed.

Slate

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