Here’s why McDonald’s is ditching its fancy burgers
5 years, 8 months ago

Here’s why McDonald’s is ditching its fancy burgers

CNN  

New York CNN Business — McDonald’s is streamlining its menu by revamping its Quarter Pounder and abandoning its craft burgers. The company said Wednesday that it will “move away” from its Signature Crafted Recipes line — which includes items like a mushroom and swiss cheese burger and one with bacon, cheddar and fried onions — on its national menu to focus on its Quarter Pounder. From McDonald's Recently, McDonald’s shared its plan to shrink its late-night menu: Starting April 30, Artisan Grilled Chicken Sandwiches, Buttermilk Crispy Chicken Sandwiches, Buttermilk Crispy Tenders, Filet-O-Fish and premium salads will not be available from midnight to 5 a.m., according to the company. He added that the company’s new additions — all day breakfast, fresh beef and premium sandwiches — have “created a little bit slower drive-thru times.” Meanwhile, the company is expanding its breakfast menu — an important meal for fast food chains.

History of this topic

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