RCB celebrates Kannada heritage while embracing national diversity with multilingual content strategy

Bengaluru, : Royal Challengers Bengaluru has long been a pioneer in the world of sports and digital content, with a fanbase that spans the globe. RCB celebrates Kannada heritage while embracing national diversity with multilingual content strategy As part of its ongoing commitment to inclusivity, RCB is now taking the next step in expanding its reach with a bold, multilingual content strategy. Top 15 buys at IPL 2025 Auction Share Via Copy Link Rishabh Pant ₹ 27 Cr DC LSG Total Match 111 Total Runs 3284 Highest Score 128 runs Shreyas Iyer ₹ 26.75 Cr KKR PBKS Total Match 115 Total Runs 3127 Highest Score 96 runs Venkatesh Iyer ₹ 23.75 Cr KKR KKR Total Match 50 Total Runs 1326 Highest Score 104 runs Wickets 3 Best Bowling 2/29 Arshdeep Singh ₹ 18 Cr PBKS PBKS Total Match 65 Total Runs 29 Highest Score 10 runs Wickets 76 Best Bowling 5/32 Yuzvendra Chahal ₹ 18 Cr RR PBKS Total Match 260 Total Runs 37 Highest Score 8 runs Wickets 205 Best Bowling 5/40 Jos Buttler ₹ 15.75 Cr RR GT Total Match 107 Total Runs 3582 Highest Score 124 runs KL Rahul ₹ 14 Cr LSG DC Total Match 132 Total Runs 4683 Highest Score 132 runs Trent Boult ₹ 12.50 Cr RR MI Total Match 104 Total Runs 83 Highest Score 17 runs Wickets 121 Best Bowling 4/18 Jofra Archer ₹ 12.50 Cr MI RR Total Match 35 Total Runs 195 Highest Score 27 runs Wickets 46 Best Bowling 3/15 Josh Hazlewood ₹ 12.50 Cr RCB RCB Total Match 12 Total Runs - Highest Score - Wickets 12 Best Bowling 3/24 Mohammed Siraj ₹ 12.25 Cr RCB GT Total Match 93 Total Runs 109 Highest Score 14 runs Wickets 93 Best Bowling 4/21 Mitchell Starc ₹ 11.75 Cr KKR DC Total Match 41 Total Runs 105 Highest Score 29 runs Wickets 51 Best Bowling 4/15 Phil Salt ₹ 11.50 Cr DC RCB Total Match 21 Total Runs 653 Highest Score 89 runs Ishan Kishan ₹ 11.25 Cr MI SRH Total Match 105 Total Runs 2644 Highest Score 99 runs Wickets - Best Bowling - Jitesh Sharma ₹ 11 Cr PBKS RCB Total Match 40 Total Runs 730 Highest Score 49 runs Check Full Coverage RCB's Kannada Instagram page, launched recently, saw a tremendous response, amassing over 1.6 lakh followers in just one month. As our fan base also continues to grow and evolve, RCB plans to embrace and celebrate the diversity of our fans by adopting a multilingual approach to regional content. Reflecting a broader trend highlighted by a recent FICCI-EY report regional content on OTT platforms grew from 47% to 52% between 2021 and 2023, now dominating over half the market, with projections to reach 55% in the coming years RCB's multilingual content strategy is a step towards embracing this growing demand and resonating with fans in their own languages.