How the Superman ‘S’ became fashion’s favorite logo

CNN — “I don’t think I was lustful like that, until I saw him in that little outfit,” said Whoopi Goldberg in the new documentary “Super/Man: The Christopher Reeve Story.” Goldberg was, of course, referencing the 1978 electric blue lycra body suit and red cape Reeve wore in the first ever live-action adaptation of the seminal comic book series. In fact, there is only one film — Zack Snyder’s 2013 “Man of Steel” — in which Superman does not wear his iconic red belted trunks. But fashion’s embrace of the superhero extends beyond iconography, to issues of identity, sexuality, and nationalism.” He added that fashion shares with the superhero “an inherent metaphorical malleability which fuels its fascination with the idea and the ideal of the superhero.” Superman was a key inspiration for Jeremy Scott's 2011 collection at New York Fashion Week. Edward Berthelot/Getty Images It was a far cry from the traditional image of faultless masculinity peddled by Christopher Reeve in the 1970s — who worked out several hours a day to make sure Superman wasn’t “a string bean.” But by the turn of the century, the comic book character had been co-opted by legions of musicians and creatives — who were more artistic than athletic.