Spring festival earnings give film market shot in the arm
China DailyMoviegoers watch the animated film " Boonie Bears: Time Twist" on Feb 25 in a cinema in Shanghai. Little surprise that YOLO, directed by and starring Jia Ling, topped the box office with 2.7 billion yuan during the Spring Festival holiday period from Feb 10 to 17. Mao Jian, a film critic and professor of Chinese language and literature at East China Normal University, said in a video post on the livestreaming platform Bilibili that YOLO surpasses 100 Yen Love in the final five minutes of the film as the protagonist finds the courage to live life to the fullest, regardless of risks, and embraces her newfound freedom. According to writer Dan Bao, who posted a comment on the microblogging site Sina Weibo, YOLO is China's answer to Barbie, rather than a remake of the sports drama 100 Yen Love. YOLO is just one of the movies that scored success during the eight-day holiday, when the total box-office revenue in China surpassed 8 billion yuan, and more than 163 million people walked into cinemas, setting a new record for the Spring Festival season, according to the China Film Administration, the country's top industry regulator.