
The Onion’s worth more than the Washington Post
Live MintNew York: The Onion’s top news, circa 2013: “Print Dead at 1,803.” On Tuesday, it helped put the nail in the coffin. The reported price tag of about $200 million for a 40% stake in the Onion’s parent company values the whole enterprise in the range of $500 million. The Washington Post hadn’t yet adopted a digital subscription model at the time of Bezos’ purchase, but weekday circulation stood under 500,000. The company’s focus on sarcastic humor, meanwhile, puts it in league with popular programming such as Comedy Central’s The Daily Show and HBO’s Last Week Tonight, setting it apart from the traditional news publishers whose shares have suffered lately: In those respects, it’s easy to see the appeal for Univision, a broadcaster perhaps better known for its dramatic soap operas.
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