How Much Should A Cup Of Coffee Really Cost?
Huff PostGetty Images If the cost of a cup of coffee from your favorite coffee shop seems high, you’re not wrong. “Cold brew is one of the worst margins for a coffee house in general,” Heather Perry, CEO of the California-based roaster Klatch Coffee, told HuffPost. “If you look at something like a 16-ounce cold brew, you’re probably going to put in 6 ounces of cold brew concentrate, which would put you at $2.” Cold brew is not a moneymaker for coffee shops, but neither are espresso-based drinks. hiroyuki nakai via Getty Images “Cold brew is one of the worst margins for a coffee house in general,” Heather Perry, CEO of the California-based roaster Klatch Coffee, told HuffPost. “If you’re going to come in and pay $6 for a cold brew, we want to make sure you have a great experience,” Perry said.