LeBron Will LeBron, but NBA Will Always Put Business First
WiredWhen NBA supernova LeBron James signed a deal to join the Los Angeles Lakers in the summer of 2018, he again shifted the league’s course. Since entering the league in 2003, James has shown himself to be “more than an athlete.” A three-time champion and seven-time MVP, James is the most alluring and dominant talent in the NBA, and, over the years, with that mantle came unprecedented transparency around his stance on issues of police brutality, politics, education, and fatherhood. In one of James’ more famous exchanges of truth-uttering, from last year, he called President Trump a “bum” on Twitter for using pro basketball as a battlefield for division. In modern times, as cancel culture gnaws at our better instincts, it’s become a slippery, unstable pedestal on which to consider celebrities like James.