LeBron Will LeBron, but NBA Will Always Put Business First
55 years ago

LeBron Will LeBron, but NBA Will Always Put Business First

Wired  

When NBA supernova LeBron James signed a deal to join the Los Angeles Lakers in the summer of 2018, he again shifted the league’s course. Since entering the league in 2003, James has shown himself to be “more than an athlete.” A three-time champion and seven-time MVP, James is the most alluring and dominant talent in the NBA, and, over the years, with that mantle came unprecedented transparency around his stance on issues of police brutality, politics, education, and fatherhood. In one of James’ more famous exchanges of truth-uttering, from last year, he called President Trump a “bum” on Twitter for using pro basketball as a battlefield for division. In modern times, as cancel culture gnaws at our better instincts, it’s become a slippery, unstable pedestal on which to consider celebrities like James.

History of this topic

The Sports Report: LeBron James hopes L.A. will be his last NBA stop
1 week, 3 days ago
LeBron James makes huge statement about his NBA future on 40th birthday
1 week, 3 days ago
Analysis: Only LeBron James knows what’s happening right now, and what’s in his future
Trending News
4 weeks ago
Lakers newsletter: We’ll bite. Let’s talk about LeBron James and trades
4 weeks, 1 day ago
LeBron James takes a break from social media—Find out what triggered his decision
1 month, 2 weeks ago
LeBron James reveals retirement timeline: ‘I’m not going to play that much longer…'
1 month, 3 weeks ago
LeBron James gets another hero’s welcome in Cleveland. How many more are left?
2 months, 1 week ago
The nepotism debate behind LeBron and Bronny James’s historic father-son duo
2 months, 2 weeks ago
Royal family holds court
3 months, 2 weeks ago
Stephen Curry joins LeBron James, Kevin Durant in $500-million NBA club. Who’s next?
4 months, 1 week ago
LeBron James, Stephen Curry had a ‘healthy resentment’ — the Olympics offer something new
5 months, 3 weeks ago
LeBron James at 39 still is the center of attention for USA Basketball. That won’t change in Paris
5 months, 3 weeks ago
LeBron James takes $3 million less to keep Lakers under second apron, per sources: What it means
6 months ago
Letters to Sports: Drafting Bronny won’t hurt Lakers as much as LeBron’s contract will
6 months ago
LeBron James says Bronny’s summer league stats don’t matter
6 months ago
LeBron James and Lakers: Is the basketball superstar staying with LA? Where is the whopping deal headed?
6 months ago
LeBron James Pens New Contract with LA Lakers, According to Reports
6 months, 1 week ago
LeBron James agrees to a 2-year extension with the Los Angeles Lakers, AP source says
6 months, 1 week ago
LeBron James agrees to a 2-year extension with the Los Angeles Lakers, AP source says
6 months, 1 week ago
LeBron James agrees to two-year deal to stay with Lakers, includes no-trade clause
6 months, 1 week ago
NBA: Donovan Mitchell to stay at Cleveland Cavaliers, agrees to three-year deal extension - Reports
6 months, 1 week ago
No Klay in L.A.: What is the Lakers’ next move?
6 months, 1 week ago
LeBron James intends to sign a new deal with the Lakers, AP source says
6 months, 1 week ago
LeBron James intends to opt out of Lakers deal, expected to return on new contract: Sources
6 months, 1 week ago
LeBron Inc.: The collective that’s bigger than basketball
7 months ago
Granderson: LeBron James is the aging icon we all need
7 months, 1 week ago
Letters to Sports: Caitlin Clark is to the WNBA what Tiger Woods was to golf
7 months, 2 weeks ago
LeBron James 'is up to something' with visit to Cleveland as Stephen A. Smith reveals which team could scupper plans to play with Bronny at the Lakers
7 months, 3 weeks ago
LeBron James attends Game 4 between Celtics and Cavaliers in Cleveland, his old stomping grounds
7 months, 3 weeks ago
Letters to Sports: LeBron James and Darvin Ham in middle of Lakers mess
8 months ago
LeBron James' agent Rich Paul reveals how much longer he believes the Lakers superstar can play in the NBA
8 months ago
Lakers are interested in drafting Bronny James if it would help keep his dad in L.A. next season
8 months, 1 week ago
LeBron James is in no rush to decide his NBA future as Lakers desperately try to re-sign their star player - who also wants to wait and see if son Bronny gets drafted
8 months, 1 week ago
Lakers newsletter: LeBron James points out the NBA’s college basketball problem
9 months ago
LeBron James’ 40,000-point club won’t see anyone joining for a long time. Maybe never. Here’s why
10 months ago
LeBron James a month after saying Bronny could play for Lakers right now: ‘Let the kid be a kid’
10 months, 2 weeks ago
Lakers confident their offensive identity can help them stay hot after the all-star break
10 months, 2 weeks ago
LeBron James is hopeful he’ll finish career with the Lakers
10 months, 3 weeks ago
What we know about LeBron’s Lakers future: Could Steph Curry, Warriors or Knicks be involved?
10 months, 3 weeks ago
LeBron James inks sports trading card deal with Fanatics after two decades with Upper Deck
11 months, 4 weeks ago
LeBron James says 'moment was everything' seeing son Bronny's debut for Southern Cal
1 year ago
Lakers (LeBron James, Anthony Davis) dominate, Haliburton stars, Zion struggles and more NBA Cup takeaways
1 year, 1 month ago
Lakers’ LeBron James says ‘a lot’ needs to change after 44-point loss to 76ers
1 year, 1 month ago
How LeBron James keeps raising the bar in his 21st season: ‘It’s me vs. Father Time’
1 year, 1 month ago
Column: The Lakers need LeBron James to play great. That is not sustainable
1 year, 1 month ago
Lakers’ LeBron James returning to city where he made a dazzling debut
1 year, 2 months ago
‘Sense of what we have’: Lakers like their NBA title chances
1 year, 2 months ago
The Lakers’ LeBron James is redefining NBA longevity as he reaches his 21st season
1 year, 2 months ago
Lakers star LeBron James dedicates season to son Bronny
1 year, 3 months ago
Los Angeles Lakers' Anthony Davis Signs Richest Annual Contract Extension In NBA History
1 year, 5 months ago

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