Reliance Retail launches omni-channel beauty retail platform Tira
1 year, 8 months ago

Reliance Retail launches omni-channel beauty retail platform Tira

Firstpost  

Mumbai: Reliance Retail Limited, India’s largest retailer, today announced the launch of Tira, an omni-channel beauty retail platform that offers a seamless and personalized shopping experience to beauty enthusiasts across India. Along with inaugurating the Tira app and website, Reliance Retail announced the opening of its flagship Tira store at Jio World Drive in Bandra Kurla Complex in Mumbai. Inspired by the goddess Rati, who symbolizes love, passion and beauty, Tira’s launch is in line with Reliance Retail’s overall vision of bringing high-quality products to Indian consumers through multiple retail formats. Tira will also be the first specialty beauty retailer in India to launch the FRAGRANCE FINDER, a signature experience that helps consumers match fragrances closest to their preferences.

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History of this topic

Mukesh Ambani's big bet: Reliance' Tira using AI tools for India's beauty market
7 months ago

Mukesh Ambani's big bet: Reliance' Tira using AI tools for India's beauty market

Hindustan Times  

Reliance Industries Ltd.’s new venture, Tira, is leaning on artificial intelligence tools that can suggest perfumes or cosmetics to woo customers in the burgeoning but competitive Indian beauty sector. Tira, which was launched by billionaire Mukesh Ambani’s conglomerate in April last year, also uses electronic vending machines in its stores to dispense free samples of skincare products, according to Tejas …

On the beauty map
8 months, 2 weeks ago

On the beauty map

The Hindu  

When MAC opened in Kolkata in 2008, it was “marketed as make-up by professionals for professionals and of professionals”, remembers make-up artist Abhijit Chanda. Known as the city’s only “designer” mall with international labels on the ground floor, from Gucci, Burberry, Michael Kors to Jimmy Choo, the multiple-brand beauty store occupies the first floor of the RP Sanjeev Goenka Group-owned …

Jio World Plaza: List of international brands coming to India for the first time
1 year, 1 month ago

Jio World Plaza: List of international brands coming to India for the first time

Live Mint  

A number of international brands are coming to India for the first time, by opening their inaugural outlets at Jio World Plaza – the mega-mall thrown open on November 1 in Mumbai's business hub of Bandra-Kurla Complex. The mall, owned by an arm of the Mukesh Ambani-led Reliance Industries group, has entered into agreements with various international brands to bring …

How Mumbai’s Bandra Kurla Complex evolved into a lifestyle and cultural hotspot
1 year, 1 month ago

How Mumbai’s Bandra Kurla Complex evolved into a lifestyle and cultural hotspot

The Hindu  

Till a few years ago, it was impossible to string a sentence with the words Bandra Kurla Complex, shopping and art. Today, it is possible to spend an entire day here — one can catch up on a dose of art and culture at the Nita Mukesh Ambani Cultural Centre, shop for high-end clothing, accessories and beauty brands at Jio …

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