A luxury Swiss watchmaker is hitting refresh
Live MintLuxury watchmaker Favre Leuba plans to unveil more than two dozen timepieces later this year, priced as much as 24,000 Swiss francs, as part of a brand relaunch that seeks to expand the Swiss pioneer’s appeal beyond its majority Indian consumer base. India’s Tata conglomerate acquired the dormant Favre Leuba brand in late 2011 and launched new watches in India and other overseas markets. Grenchen-based Favre Leuba will release 26 new models at Geneva Watch Days in August, Chairman Patrik Paul Hoffmann told Bloomberg News in an interview on the outskirts of New Delhi. Favre Leuba is spending 5 million Swiss francs initially for production and marketing of its new lineup, with plans to likely double that investment over the next year, Hoffman said, sitting at the rooftop terrace of Ethos headquarters.
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