Mondelez in firefighting mode over Bournvita’s health benefits
Live MintPackaged food company Mondelez India on Monday dismissed claims made by social media influencer Revant Himatsingka against its health food drink Bournvita in a video that went viral earlier this month. While the video was suspended by Himatsingka after being served legal notice by the chocolate maker, the negative publicity across social media has put the company in a firefighting mode. The move also highlights the conflict between large packaged food companies and claims made by users of social media sites that via videos often probe the health benefits or sugar content of juices and other health products. However, when speaking of health or financial issues it is particularly desirable that an influencer has the necessary qualification or experience before commenting on any technical issues,” said Manisha Kapoor Chief Executive Officer of the Advertising Standards Council of India.
History of this topic
Remove ‘misleading’ ads: Child rights body directs Bournvita amid ‘high sugar’ row
Hindustan Times
NCPCR seeks removal of misleading labels on Bournvita
The Hindu
Man who criticised Cadbury’s Bournvita deletes video, apologises. Here’s why
Hindustan Times
Insta Influencer Deletes Viral Video on Bournvita After Company Sends Legal Notice
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