How the Golden State Valkyries are marketing themselves as the new WNBA expansion franchise
New York TimesJess Smith, the president of the WNBA’s Golden State Valkyries, says there is a joke about an expansion team going out into the marketplace to create new business. Chase chief marketing officer Carla Hassan said the Valkyries always seemed to make a natural business partner for the financial company — they already sponsor the Warriors’ home arena, where the Valkyries also will play — but she wanted to find key reasons that they should work together. Chase could reach new and different audiences by advertising with the Valkyries than they are so far, Hassan said, noting it’s the “combination of it makes good business sense and it’s good for the community.” Smith has taken some of the lessons she learned at Angel City and infused them into the Valkyries. Even as the franchise builds its new fan base unique from Warriors’, Smith said they will come over too once a roster and a head coach are in place.
History of this topic
How the Golden State Valkyries constructed their first WNBA roster
New York Times
Golden State Valkyries select 11 players through WNBA expansion draft
Associated Press
What’s a valkyrie? How Golden State — and the other WNBA teams — got their names
New York Times
WNBA expansion mock draft: Who should the Golden State Valkyries have their eye on?
New York Times
WNBA awards Portland an expansion franchise that will begin play in 2026
LA Times
Golden State Valkyries eclipse 17,000 season ticket deposits ahead of WNBA debut in 2025
New York Times
WNBA 'adds 15th franchise as it agrees to expand to another West Coast city' amid league's plans to bring new teams to San Francisco and Toronto
Daily Mail
The First New WNBA Team In Years Has Revealed Its Name
Huff Post
Golden State’s WNBA expansion franchise to be known as the Valkyries
Associated Press
The Golden State Valkyries: Bay Area WNBA expansion team unveils name
New York Times
Warriors finalizing agreement to bring WNBA team to Bay Area: Sources
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