Why Are Clean Beauty Products More Expensive?
Huff PostLOADING ERROR LOADING No parabens, petrolatum or artificial fragrances. Since every brand defines “clean” for themselves, Lu said, it’s hard to say precisely what goes into pricing their products. Ridofranz via Getty Images Since every brand defines “clean” for themselves, it’s hard to say precisely what goes into the pricing of products. “They feel like their customer segment is going to pick up on a new label first, like ‘clean.’ Trends trickle down to more mass brands a little later.” However, that trickle-down of the clean beauty trend means consumers will eventually have more affordable options to choose from. When you’re making smaller batches, ingredients and using fewer toxic substitutes are more expensive.” How to spend wisely The chemists said that, just like buying conventional products, starting with a sample size of a clean beauty product can help you determine if it’s right for your skin type or hair type.