Electrifying Britain: how can you help decarbonise the country?
The IndependentThe clock is ticking. However, thanks to Vauxhall, help is at hand, with the launch of the Electric Streets Campaign, a new initiative designed to help electrify the communities of the United Kingdom. For Vauxhall, the Electric Streets Campaign is one element of a wider sustainability strategy of which electric vehicles are just a part. In an interview with the Times, Vauxhall’s marketing director Phil Douglass explained how taking away the chrome won’t mean less attractive cars: “Chrome’s been the go-to trim for years, but we made a commitment to take chrome off all our cars because of the materials involved in its production. Instead, our design mantra will be ‘decorating by light’, so you’ll start to see a lot more use of light in the exterior of the cars, like illuminated badging, and in the cabin for different kinds of ambiance.” Vauxhall was the UK’s best-selling electric van manufacturer in 2023 supplying electric vans to household names including BT Openreach and Centrica, while the Corsa Electric was the UK’s best-selling small electric car and the Mokka Electric the best-selling electric compact crossover model last year.