A helping hand for weavers during second covid-19 wave
Live MintSocial media apps have become useful platforms to raise and amplify requests for donations and relief funds for artisans and weavers. Social enterprise Raaha, which works with artisans across the country, along with Loom & Hand and Ka-Sha, have established The Artisan Shop, allowing people to directly access online the work of over 18 artisans and weavers, including saris, stoles and dupattas. I think being a small team and our habit of being vocal and transparent on social media has helped, we continue to get donors from all over the globe to support our artisans," says Raaha's co-founder Amrita Haldipur, who's based in Mumbai. Varanasi’s Tilfi sari brand, in association with online donation platform GiveIndia, is using social media to encourage people to contribute to its fund-raiser, which aims to raise ₹20 lakh by May-end to support the artisans of the city and its neighbouring villages.