The Super Bowl should be a sports bar's biggest night — why isn't it?
SalonNew consumer spending data suggests that the 2020 Super Bowl may be one of the strongest yet, with nearly 194 million adults saying they have plans for the Big Game, according to the National Retail Federation. Over the last decade, the trend of celebrating Super Bowl Sunday from home has increased signifcantly, which means that fans aren't watching as much in sports bars, a traditional community venue for for taking in a game. In 2011, Wall Street Journal writer Julie Jargon spoke with Jamie Lisanti, the marketing director of the sports bar Steelhouse Pittsburgh just as the Pittsburgh Steelers were preparing to play the Green Bay Packers. In January, Buffalo Wild Wings, a sports bar franchise with 1,238 locations, announced that if the Super Bowl goes into overtime, every customer will receive an order of free wings.
Discover Related
)
)
