Can Women Build A Better Tinder?
9 years, 4 months ago

Can Women Build A Better Tinder?

Wired  

When a 34-year-old biologist is asked what she is looking for in a man, she doesn’t respond with a height requirement or a hair color. The biologist comes to Dating Ring, a two-year-old startup, because what she desires doesn’t easily translate into the average online dating profile. “Winning Tinder is about mastering the app’s affordances, its game mechanics, the dissociative buffers that make it possible to play,” wrote Alicia Eler and Eve Peyser in The New Inquiry earlier this year. A 2013 Pew Research report on online dating found 42 percent of female online daters had been contacted “in a way that made them feel harassed or uncomfortable,” while only 17 percent of men said the same. Those bad experiences surely help explain why women use dating technology far less than men do, as data from GlobalWebIndex shows.

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