IPL 2019: How the cricket extravaganza is likely to affect Tamil cinema in an already disappointing year
6 years ago

IPL 2019: How the cricket extravaganza is likely to affect Tamil cinema in an already disappointing year

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Indian Premier League 2019 season starts from Saturday in Chennai with the first match between local favourites Chennai Super Kings and Royal Challengers Bengaluru. This year so far, 45 Tamil films have been released and only four of them are profitable at the box office, a mere 1.8 percent of the total releases. However, Rakesh Gowthaman of Vettri Theatre in Chrompet, one of the highest collecting theatres in Chennai suburbs, says, “As of now, box office collections are low due to exam season and poor Tamil content. From 28 March, we have a steady stream of Tamil content, which we hope will work, like Nayanthara’s Airaa, Vijay Sethupathi’s Super Deluxe, Lawrence’s Kanchana 3, Sivakarthikeyan’s Mr. Local and the biggest of them all, Avengers: Endgame on 26 April.” The Kollywood producers say that they are now used to IPL. As producer PL Thenappan says, “Cinema will remain the biggest form of entertainment in Tamil Nadu and people, irrespective of IPL, will come out of their homes, especially family audiences, and watch movies on the big screen if the content is attractive.

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