Amazon is rolling out a generative AI feature that summarizes product reviews

Amazon is rolling out a new generative AI feature that summarizes product reviews for customers. The feature, which the company began testing earlier this year, is designed to help shoppers determine at a glance what other customers said about a product before they spend time reading through individual reviews. He also said during an earnings call with investors last week that “every single one” of Amazon’s businesses currently has multiple generative AI initiatives underway, including its devices unit, which works on products like the voice assistant Alexa. In addition to the AI generated review, the company said Monday it will also offer a product insights feature that allows customers to surface common themes in reviews.