Simon Cowell and Tilda Swinton pose with their dogs in photographer Andy Gotts' photo series

Stars including Simon Cowell, Tilda Swinton, Eamonn Holmes and David Walliams have posed with their pet pooches in a striking new campaign for charity, Guide Dogs. Cute: Stars including Simon Cowell, Tilda Swinton Eamonn Holmes and David Walliams have posed with their pet pooches in a striking new campaign for charity, Guide Dogs Music mogul Simon, 61, showcased his softer side as he posed with dogs Squiddly, Diddly, Freddy and Daisy, who he regularly whisks away on trips to Barbados. Pooches: The world-renowned celebrity photographer has teamed up with the charity and its A-list supporters including Lee Mack and David Walliams to shine a light on the stars' most loyal fans for their 90th anniversary Cute: Eamonn Holmes was snapped with rescue dog Maggie Andy said of his participation: 'Needless to say, for my career, sight is important, so I have always thought that helping a charity like Guide Dogs that supports people with a vision impairment is something I would love to do.' Icons: Sir Derek Jacobi with Irish Terrier Daisy, and Jim Carter and Imelda Staunton with Molly - a rescue dog, Cairn Terrier cross Celebs: Also appearing in the shoot were Russell Watson with Muffin the Shitzu Beverley Knight with rescue dog Zain from Spain, Dion Dublin with Bullmastiff Maggie Pooch: Jason Watkins with his dog Georgie James Martin was also photographed with a Cocker Spaniel called Cooper, and a little Lhasa Apso called Ralph, Martin Clunes appeared with his herd of dogs including Bob Jackson, a Cocker Spaniel; Jim, Parson's Jack Russell; Penny, Jackahuahua and Heidi, a Cocker Spaniel and Bob Jackson's mum. Snapped: Fiona Bruce with Irish Terrier Molly and James Martin was also photographed with a Cocker Spaniel called Cooper Dogs: Martin Clunes appeared with his herd of dogs including Bob Jackson, a Cocker Spaniel; Jim, Parson's Jack Russell; Penny, Jackahuahua and Heidi, a Cocker Spaniel and Bob Jackson's mum Pam White, national community fundraising campaigns manager, said: 'We're so incredibly proud of what we've achieved over the past 90 years.