India’s unstoppable hallyu: Why K-dramas matter
4 years, 2 months ago

India’s unstoppable hallyu: Why K-dramas matter

The Hindu  

Gone are the days when ‘K’ serials meant Indian tear-jerkers or confusing family dramas with complicated ‘memory loss’ plots and endless twists of reincarnation. While the Korean wave or hallyu dates back to the 1990s, increased penetration of the Internet and streaming services in the last few years has made South Korean stars like Hyun Bin and Ha Ji-won of Secret Garden, Son Ye-jin and Jung Hae-in of Something In the Rain, Gong Yoo of Coffee Prince and Goblin, Lee Min-ho of Boys Over Flowers and Park Seo-joon of Fight For My Way household names in India. A recent Netflix report states, “The viewing for K-dramas on Netflix in India increased more than 370% in 2020 over 2019.” Fans say Korean dramas are better than Indian soaps because the scripts are well-written, and every aspect of modern life, from romance and office politics to family dramas, makes an appearance. Chingu is the Korean word for friend.” Sandhya Ramesh, social media manager at a women’s health organisation in Mumbai says, “ I think the pandemic pushed us into all kinds of directions. Like Sindhoo Dhana, a 28-year-old Chennai-based software business analyst, who has been watching K-dramas since 2008 and says, “My friends were surprised at how much I knew about the streets and place from the shows.” South Korean national Cho Mi Young has made Hyderabad her home, and runs a guest house for working Korean nationals, The guest house canteen, called Go Gu Ryeo, specialises in Korean food.

History of this topic

Making K-art mainstream: Four artists from South Korea showcase paintings in Lucknow
2 months, 1 week ago
Squid Game to Descendants of the Sun, top 5 Korean Dramas of all time
3 months, 3 weeks ago
K-Pop and K-Drama fan? 5 reasons watching Korean series is good for your mental health
4 months ago
The unforgettable soundtracks: How K-Drama OSTs bring stories to life
4 months ago
From Seoul to Pohang: Must-visit destinations in South Korea for every K-drama lover
4 months, 1 week ago
It's okay to not be okay but K-dramas are good for mental health. Here’s why
4 months, 1 week ago
HT Exclusive: BTS Festa, NCT Nation, top K-dramas and more now streaming on Channel K - Amazon Prime Video at 1 INR
4 months, 1 week ago
HT Exclusive: BTS Festa, NCT Nation, top K-dramas and more now streaming on Channel K - Amazon Prime Video at 1 INR
4 months, 1 week ago
A Journey Through History: Kingdom's Enduring Legacy in Korean Apocalypse Drama
4 months, 3 weeks ago
Bollywood Star Kareena Kapoor Expresses Interest in Exploring Korean Dramas
5 months ago
Korean Drama Fans Say Streaming Has Changed The Shows
10 months, 1 week ago
K-drama is far from the real lives of Korean women
1 year ago
Snubbed in Seoul: Nevertheless to Hwarang, 8 flop K-dramas that became huge Netflix hits
1 year, 2 months ago
Top 7 K-Dramas on Netflix that will keep you glued to your TV screens
1 year, 5 months ago
K-pop concert to K-fashion: 'Rang de Korea' festival in Delhi to show glimpses of Korean culture
1 year, 7 months ago
How are K-Dramas and K-Pop culture increasingly influencing the Indian audience?
1 year, 9 months ago
South Korea brought K-pop and K-dramas to the world. The Korean language could be next
2 years, 2 months ago
Year Ender 2022: From ‘Business Proposal’ To ‘Extraordinary Attorney Woo’, 10 Must Watch K-Dramas Of The Year
2 years, 3 months ago
8 K-Dramas to watch on Disney+ Hotstar if you love Korean shows: Rain or Shine, Snowdrop, Fantastic & more
2 years, 8 months ago
Why K-dramas are so addictive
2 years, 10 months ago
Op-Ed: Hollywood, take note: Korean pop culture is here to stay
2 years, 11 months ago
Why the swoon-worthy romances of Korean TV are winning over American viewers
3 years, 1 month ago
How South Korea’s music, TV and films were primed for the viral moment
3 years, 1 month ago
Crash landing on food: Primal and perennial connect to food in K-Dramas is gateway to indulgence like none other
3 years, 1 month ago
Women characters of K-drama resonate big-time with audiences in India
3 years, 2 months ago
How Korean dramas are taking India by storm
3 years, 3 months ago
Want new Korean shows to binge? Here are 10 intriguing K-dramas you can watch online
3 years, 5 months ago
K-dramas craze takes over OTT
3 years, 5 months ago
Explained: Rise of Korean content in India, from shows like Squid Game to K-Pop
3 years, 5 months ago
‘K- Drama’ and 26 Other Korean Words Make It To Oxford English Dictionary
3 years, 5 months ago
Korean wave: Made in Korea, gorged and loved in India
3 years, 6 months ago
Addicted to K-drama or K-pop? Now, dive into Korean digital comics or K-webtoons in Indian languages
3 years, 6 months ago
Not just K-pop: Korean TV shows gaining US popularity
3 years, 7 months ago
Rise of K-Pop in India: Analysing why Korean pop music has surged in India during coronavirus pandemic
3 years, 9 months ago
What Korea’s game of gathering eyeballs can teach us
3 years, 9 months ago
How Healer and other Korean dramas quietly deal with abandonment, possible self-care strategies
3 years, 9 months ago
Representation heals: How watching K-dramas lifted the weight of white supremacy and freed my tongue
4 years ago
K-Pop Has Always Been Political
55 years, 2 months ago
How Korean boy band BTS toppled Asian stereotypes — and took America by storm
6 years, 9 months ago
K-drama to K-pop: Is India finally warming up to the Korean wave?
7 years, 5 months ago
K-pop: Seoul neighborhood rides the Korean wave
8 years, 6 months ago
Chinese TV dramas are all the rage in ROK
8 years, 10 months ago

Discover Related