
India’s unstoppable hallyu: Why K-dramas matter
The HinduGone are the days when ‘K’ serials meant Indian tear-jerkers or confusing family dramas with complicated ‘memory loss’ plots and endless twists of reincarnation. While the Korean wave or hallyu dates back to the 1990s, increased penetration of the Internet and streaming services in the last few years has made South Korean stars like Hyun Bin and Ha Ji-won of Secret Garden, Son Ye-jin and Jung Hae-in of Something In the Rain, Gong Yoo of Coffee Prince and Goblin, Lee Min-ho of Boys Over Flowers and Park Seo-joon of Fight For My Way household names in India. A recent Netflix report states, “The viewing for K-dramas on Netflix in India increased more than 370% in 2020 over 2019.” Fans say Korean dramas are better than Indian soaps because the scripts are well-written, and every aspect of modern life, from romance and office politics to family dramas, makes an appearance. Chingu is the Korean word for friend.” Sandhya Ramesh, social media manager at a women’s health organisation in Mumbai says, “ I think the pandemic pushed us into all kinds of directions. Like Sindhoo Dhana, a 28-year-old Chennai-based software business analyst, who has been watching K-dramas since 2008 and says, “My friends were surprised at how much I knew about the streets and place from the shows.” South Korean national Cho Mi Young has made Hyderabad her home, and runs a guest house for working Korean nationals, The guest house canteen, called Go Gu Ryeo, specialises in Korean food.
History of this topic

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