Infocalypse: AI, fake reviews and trust in digital commerce
Hindustan TimesFears surrounding artificial intelligence have plagued human society since the dawn of the computer age. Online marketplaces also have market incentives to address this problem, as they are well aware that fake reviews undermine trust and credibility, leading to decreased user engagement and ultimately people's reluctance to use their platforms. Further, in India, initiatives such as the Open Network for Digital Commerce which are encouraging interoperability could also play a potential role in building systems of cooperation to check fake reviews. Fixing accountability of fake reviews and law enforcement mechanisms may also need to be revisited as AI’s impact on this aspect becomes clearer. We should take proactive steps to regulate and combat the proliferation of fake reviews to enable informed decision-making and protect online commerce from AI-powered manipulative practices.