K.K.S. Murthy: Bengaluru’s bookman who caught the pulse of every reader
1 month ago

K.K.S. Murthy: Bengaluru’s bookman who caught the pulse of every reader

The Hindu  

Down the first left on Brigade Road, Bengaluru’s pulsating heart is a tiny lane that curls past fast-food joints packed with college students and tourists. “How are you?” would be followed by another query: “Found anything interesting?” At times his memory slipped but he would ask the reader’s name and soon remember. A discounted price would be mentioned followed by a line, “Pay me next month, no rush.” If the customer insisted on picking the book later, the reply would be, “Okay, I am keeping this book safe for you, till you buy it.” City’s literary axis Playing Cupid between a book and its lover came naturally to Murthy. “You might like this book,” Murthy would nudge, exhorting a reader to sample a new genre. Old world charm As Bengaluru’s new-wave bookshops like Bookworm and Blossoms prosper with an enviable collection and social-media marketing strategies, Sanjay anchors Select with the values that Murthy infused into a two-storey outpost clogged with books.

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