Bud Light VP of marketing wanted to lead inclusivity revolution
1 year, 11 months ago

Bud Light VP of marketing wanted to lead inclusivity revolution

Daily Mail  

The Bud Light marketing executive whose team oversaw its disastrous partnership with trans activist Dylan Mulvaney vowed to lead an inclusivity revolution at the brand and ditch its 'fratty' image. Alissa Heinerscheid, the brand's newly tapped vice president of marketing, shared her new vision for Bud Light late last month, and has since been met with pushback from customers The backlash was amplified on April 3 when it was announced 26-year-old transgender influencer Dylan Mulvaney would be working with Bud Light's marketing division Heinerscheid has not commented on the scandal. Since taking the gig in July, Heinerscheid has already rolled out several adverts as part of a push to empower women - one of which features a dancing Miles Teller and his wife This desire was felt in a February commercial titled 'The Bud Light Carry,' which saw a female protagonist, after buying her friends a round of beer, successfully bring the glasses to her friends without spilling a drop Prior to her current role, Heinerscheid worked as an associate brand manager for Listerine, and afterwards headed Bud Light's parent Anheuser-Busch's inhouse agency for seven months. In the turmoil that ensued, Bud Light's parent company and Heinerscheid's former employer, Anheuser-Busch, issued a statement saying it supported the brand's decision to work with Mulvaney, whose videos follow her journey.

History of this topic

‘Not the same…’: Americans compare anti-Tesla attacks to Bud Light backlash
1 week, 2 days ago
Companies failed to solve injustice and now they are giving up on the era of activism
8 months, 1 week ago
Dylan Mulvaney finds unusual way to punish ND Republican for his 'hate and ignorance' after Cameo stunt
9 months, 4 weeks ago
Evidence Is Building That Samuel Alito’s Brain Is Filled to the Brim With Right-Wing Internet Chum
55 years, 2 months ago
Trans TikToker Dylan Mulvaney's Jesuit college gig sparks row: Missouri critics slam 'woke c**p' and $40,000 waste of 'tuition dollars into the wallets of leftist celebrities'
11 months, 1 week ago
Bud Light reveals cost of sales hit after trans influencer backlash
1 year ago
Dylan Mulvaney branded 'unhinged' for bizarre late-night TikTok rant one year after Bud Light fiasco, insisting she's got projects in the pipeline and her '15 minutes' of fame is NOT over
1 year, 1 month ago
Trump claims he’s making a list of ‘woke’ companies as he begs supporters to give Bud Light a ‘second chance’
1 year, 1 month ago
Bud Light brewer confident it can win back US drinkers, but sales are still down after backlash
1 year, 4 months ago
Bud Light partners with UFC in the 'biggest sponsorship deal in the sport's history' as embattled beer company attempts to fight back after Dylan Mulvaney backlash: Dana White says their 'core values
1 year, 5 months ago
Dylan Mulvaney says Bud Light backlash was a 'wake-up call' and 'feels guilty' that it 'affected a lot more lives' than just hers after sales plunged - as she reveals she now wants to meet Meghan Mark
1 year, 6 months ago
Dylan Mulvaney cracks joke about Bud Light controversy in award acceptance speech: ‘I’m going to have a beer’
1 year, 7 months ago
Bud Light parent says US market share stabilizing after transgender promotion cost sales
1 year, 7 months ago
Dylan Mulvaney Opens Up On 'Trauma' Following Bud Light Backlash
1 year, 8 months ago
Bud Light maker Anheuser-Busch lays off hundreds of US corporate workers after sales slump
1 year, 8 months ago
Dylan Mulvaney has a significantly higher favourability rating than Ron DeSantis
1 year, 8 months ago
CNN apologises for misgendering trans influencer Dylan Mulvaney
1 year, 8 months ago
Influencer Dylan Mulvaney says Bud Light failed to support her amid transphobic backlash
1 year, 8 months ago
Transgender influencer Dylan Mulvaney says Bud Light didn’t support her during backlash
1 year, 8 months ago
Dylan Mulvaney says Bud Light never contacted her after anti-trans backlash
1 year, 8 months ago
Anheuser-Busch boss says no regrets over Dylan Mulvaney’s Bud Light ad despite uproar on right
1 year, 9 months ago
Bud Light starts new ad campaign and tweets for first time in months after Dylan Mulvaney boycott
1 year, 9 months ago
Anheuser-Busch Exec Says Bud Light Controversy Was An 'Important Wake-Up Call'
1 year, 9 months ago
Marketing agency who introduced Bud Light to Dylan Mulvaney was sent into 'panic mode' after her ad
1 year, 9 months ago
Bud Light boycott hits salespeople as cuts in commissions continue thanks to disastrous partnership
1 year, 9 months ago
Budweiser gives beer away for free in stores with new promotions after Dylan Mulvaney backlash
1 year, 10 months ago
Adidas defended amid backlash over gender-inclusive Pride Month swimsuit model
1 year, 10 months ago
Bud Light tried to please everyone—and ended up angering everyone—with its Dylan Mulvaney response
1 year, 10 months ago
Former Anheuser-Busch exec warns Bud Light sales will 'get worse'
1 year, 10 months ago
Canadian couple allegedly assaulted after purchasing Bud Light at a liquor store
1 year, 10 months ago
How America went into meltdown after Bud Light's disastrous tie up with Dylan Mulvaney
1 year, 10 months ago
'Haters really wore me down for a second': Trans influencer Dylan Mulvaney slams being misgendered
1 year, 10 months ago
Anheuser-Busch plans to triple Bud Light's marketing this summer and give delivery drivers $500
1 year, 10 months ago
Bud Light boosts spending in US to counter sales declines
1 year, 10 months ago
Bud Light offers FREE beer to every wholesale employee as it begs for forgiveness after Mulvaney row
1 year, 10 months ago
Dylan Mulvaney breaks silence on ‘cruel’ Bud Light backlash
1 year, 11 months ago
Dylan Mulvaney is back on social media amid anti-trans backlash to Bud Light partnership
1 year, 11 months ago
Bud Light sales dip after trans promotion, but such boycotts are often short-lived
1 year, 11 months ago
Bud Light fumbles, but experts say inclusive ads will stay
1 year, 11 months ago
Bud Light fumbles, but experts say inclusive ads will stay
1 year, 11 months ago
Reports of Bud Light’s demise greatly exaggerated, experts say
1 year, 11 months ago
Anti-trans backlash against Bud Light has executives on the hot seat. What’s going on?
1 year, 11 months ago
Bud Light sales have fallen a 'staggering' 17% since Dylan Mulvaney debacle
1 year, 11 months ago
Second Bud Light marketing executive is placed on leave
1 year, 11 months ago
Bud Light exec takes leave after boycott calls, reports say
1 year, 11 months ago
Bud Light marketing executive Alissa Heinerscheid, who oversaw the Dylan Mulvaney campaign, replaced
1 year, 11 months ago
How trans influencer Dylan Mulvaney kick-started a culture war
1 year, 11 months ago
DeSantis says he prefers Guinness to Bud Light - but still backs Dylan Mulvaney boycott
1 year, 11 months ago
GOP quietly deleted tweet going after Dylan Mulvaney and Bud Light, one of its largest donors
1 year, 11 months ago
Anheuser-Busch CEO breaks silence after Bud Light's Dylan Mulvaney controversy
1 year, 11 months ago

Discover Related