Sainsbury’s cuts price of toilet paper as pulp costs fall

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Sainsbury’s is cutting the price of its own-brand toilet paper by up to 11% in the latest sign that falling wholesale costs are feeding through to supermarket shelves. In addition to food, we’re focused on battling inflation on high volume household products that we know customers buy day in day out Rhian Bartlett, food commercial director at Sainsbury’s Rhian Bartlett, food commercial director at Sainsbury’s, said: “The rate of grocery price inflation remains at a record high, which is why we are continuing to lower prices wherever we can on the food and household products our customers buy most often. “In addition to food, we’re focused on battling inflation on high volume household products that we know customers buy day in day out.” Soaring food prices saw UK inflation ease back far less than expected in April as Russia’s war in Ukraine continued to place pressure on commodity costs. The Office for National Statistics said food inflation remained at 19.3%, down only slightly on March’s eye-watering 19.6% and remaining close to the highest rate for more than 45 years.