Grocery price inflation slowdown stumbles as supermarkets offer fewer deals
The IndependentFor free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Grocery prices were 6.8% more expensive than a year ago in January, only a slight easing from December’s 6.9% and a significant drop-off in pace compared with the 2.2 percentage point decrease seen between November and December, according to analysts Kantar. “Retailers have taken their foot off the promotions gas slightly as we’ve come into the new year, and that’s meant inflation hasn’t fallen as quickly.” Kantar’s research suggested consumers were opting for more homemade meals to keep budgets in line, with 86 million more lunchboxes brought to work last year. People are now buying more of the typical January ‘health kick’ items throughout the year - 9% of annual own label plant-based sales were made in January in 2023, a steady decline compared with the 11% of sales in 2020 Fraser McKevitt, Kantar Spending on alcohol fell by more than half compared with December, with almost 6% of beer packs sold this month either no or low-alcohol options, a jump from 4% at the end of last year. “That’s because people are now buying more of the typical January ‘health kick’ items throughout the year – 9% of annual own label plant-based sales were made in January in 2023, a steady decline compared with the 11% of sales in 2020.” Both Sainsbury’s and Tesco gained market share over the quarter compared with a year ago, increasing sales by 8.1% and 6.3% respectively.