Did Facebook data help Trump? ‘Great Hack’ explores scandal
5 years, 5 months ago

Did Facebook data help Trump? ‘Great Hack’ explores scandal

Associated Press  

NEW YORK — The new documentary “The Great Hack” captures how Facebook’s cavalier handling of user data in the Cambridge Analytica scandal posed a threat to democracy. If you’ve never heard of Cambridge Analytica, or you aren’t steeped in all the details of the scandal that landed Mark Zuckerberg in front of Congress and his company under major federal investigations, “The Great Hack” provides a good overview on the way companies like Facebook collect and use data to influence your thinking. Cambridge Analytica, whose clients included Trump’s 2016 general election campaign, paid Kogan for a copy of the data, even though the firm was not authorized to have that information. Kaiser, who was the firm’s business development director, explained that the data helped Cambridge Analytica identify “persuadable voters.” She said the firm targeted blogs, websites, articles, videos and ads specifically at them “until they saw the world the way we wanted them to.” David Carroll, a Parsons School of Design professor who is also heavily featured in the movie, said that given how close the election was in certain states, just turning a “tiny slice of the population” was enough.

History of this topic

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