Twitter takeover: 1 year later, X struggles with misinformation, advertising and usage decline
The HinduOne year ago, billionaire and new owner Elon Musk walked into Twitter's San Francisco headquarters with a white bathroom sink and a grin, fired its CEO and other top executives and began transforming the social media platform into what is now known as X. X looks and feels something like Twitter, but the more time you spend on it the clearer it becomes that it's merely an approximation. “Musk hasn’t managed to make a single meaningful improvement to the platform and is no closer to his vision of an ‘everything app,’ than he was a year ago," said Insider Intelligence analyst Jasmine Enberg. “Instead, X has driven away users, advertisers, and now it has lost its primary value proposition in the social media world: Being a central hub for news.” As one of the platform's most popular and prolific users even before he bought the company, Musk had a unique experience on Twitter that is markedly different from how regular users experience it. “Musk’s treatment of the platform as a technology company that he could remake in his vision rather than a social network fueled by people and ad dollars has been the single largest cause of the demise of Twitter,” Enberg said.