Micromax to bring in 5G phones at aggressive price points: Co-founder
Live MintMicromax on Friday said it will significantly bolster its product portfolio this year, bringing in 5G devices as well at "aggressive price points", as the homegrown handset maker looks to re-capture its leadership position in the hyper-competitive Indian smartphone market. By March-end, we should have one more product in the market and from April onwards, the plan is to bring in 4-5 products every quarter and refresh the portfolio every 6-8 months," Micromax co-founder Rahul Sharma said. "People already have a lot of interest in 5G, they want 5G-ready smartphones.we are in advanced stages of working on our 5G product that will be priced most aggressively," Sharma said. The government had cleared proposals from domestic and international companies - including iPhone maker Apple's contract manufacturers Foxconn Hon Hai, Wistron and Pegatron, apart from Samsung, Rising Star and Bhagwati - entailing an investment of ₹11,000 crore under the PLI scheme to manufacture mobile phones worth ₹10.5 lakh crore over the next five years.