Meet ASMR’s new fun cousin: trippy and satisfying animations

The world of ASMR — autonomous sensory meridian response — is constantly innovating. Even as myriad kinetic sand cutting and food chewing videos flood the results on a quick Instagram search for #ASMR, a growing number of digital artists’ work is finding an audience in the space. “I’ve been involved in numerous projects which are at the intersection of design and music with a touch of live performance added in,” says the NID graduate, who has worked with Magnetic Fields Festival, Saavn, NH7 Weekender and Puma. Inspired by ASMR, as well as real-world mechanics and motion patterns from our everyday lives, my digital puzzles are brought to life with the help of computers and 3D software, enabling perpetual motion with an abstract touch.” Over the last 14 years, he has done commissioned work for brands like Google, Adidas, Ikea, Coca-Cola, Spotify, Absolut Vodka and Red Bull. One thing to note is that the creators making the animated videos often create their own sounds, which can come off as ‘unnatural’, making people uncomfortable, but they still watch over and over again.”