Instagram tests 'creator account' profiles, tailored tools for select influencers
6 years, 1 month ago

Instagram tests 'creator account' profiles, tailored tools for select influencers

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The profiles are currently being tested in beta with select influencers and will be rolled out to a wider audience next year. Instagram is reportedly testing new ‘creator profile’ accounts for a select “high profile” influencers on the platform, which will apparently allow them to track more detailed analytics, along with some other specialised tools. According to the Hollywood Reporter, the ‘creator accounts’ will be somewhat similar to the Business accounts on Instagram, except these will be aimed at traditional talent, digital influencers and artists. “Creator-specific tools that will be part of the new accounts include growth insights such as data around follows and unfollows; direct messaging tools that allow users to filter notes from, for example, brand partners and friends; and flexible labels that allow users to designate how they want to be contacted,” the report claims. The direct messaging tools, on the other hand, will allow creators to filter their messages by read, unread and flagged messages, something that we already see in the regular Instagram profile accounts.

History of this topic

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