IPL brand value jumps to $10.7 billion; Mumbai Indians most valuable: Report
1 year ago

IPL brand value jumps to $10.7 billion; Mumbai Indians most valuable: Report

Hindustan Times  

The total brand value of the Indian Premier League grew a whopping 28% after the 2023 season, reaching $10.7 billion, brand valuation consultancy Brand Finance has said in a report. The report credited massive spectator strength in stadiums, more consumption of IPL matches on the internet and other modes, and mega-media partnerships for this year's upsurge in the brand value of the annual cricket tournament. "In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. According to this analysis, Chennai Super Kings is the strongest IPL brand, earning AAA- rating with a Brand Strength Index score of 81.8 out of 100," the report said.

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