4 months, 1 week ago

F1 enjoying surge of support in Middle East

Mercedes' British driver George Russell, Red Bull Racing's Dutch driver Max Verstappen and McLaren's Australian driver Oscar Piastri compete during the Qatari Formula One Grand Prix at the Lusail International Circuit, just north of Doha, on Sunday. AFP Formula One is enjoying a surge of support in the Middle East, with younger female fans the fastest growing demographic globally, according to data published by Nielsen Sports on Tuesday. The figures showed female interest in Saudi Arabia increasing by 11 percent compared to last year, and 10 percent among men, with the biggest growth in the 50-69 year age bracket. Nielsen said that one in four of the 46,000 people surveyed across 37 international markets claimed to have become fans of F1 after watching the Netflix docuseries Drive to Survive.

China Daily

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