Op-Ed: What WWE and pro wrestling could teach struggling media companies
LA TimesWorld Wrestling Entertainment’s “Monday Night RAW,” the longest running weekly episodic TV show in the U.S., just celebrated its 30th anniversary. Whatever you might think about the world of professional wrestling and outdated stereotypes like “it’s fake,” that kind of longevity should be instructive to the media institutions struggling for audience retention and cultural relevancy. Meanwhile, the 30th anniversary episode of “Monday Night RAW” drew 2.34 million viewers, the WWE’s highest rating since March 2020. Embracing this change in cultural trends, WWE ushered in what was known as the “Attitude Era,” with more realistic characters like “Stone Cold” Steve Austin and “The Rock.” The result was greater audience response, with “Monday Night Raw” drawing record ratings and more than 5 million viewers a week.