Snoop Dogg to join Def Jam label as strategic consultant
Associated PressNEW YORK — Snoop Dogg is getting ready to bark out orders at Def Jam Recordings — he’s joining the label as an executive creative and strategic consultant. Def Jam announced Monday that newly created role for the iconic rapper “will allow to strategically work across the label’s executive team and artist roster.” Acts signed to the label include Kanye West, Nas, Justin Bieber, Big Sean, Logic, Jadakiss, 2 Chainz, Jeezy, Jhené Aiko, Bobby Sessions and late rapper DMX. Snoop Dogg, 49, will be based in Los Angeles and will report to UMG CEO and Chairman Lucian Grainge as well as Jeffrey Harleston, Def Jam’s interim chairman and CEO. Grainge added that he’s excited that Snoop is “bringing his deep industry experience, strong relationships, boundless creativity and infectious energy to Def Jam.” Def Jam has been one of the most seminal hip-hop labels since its inception in ‘80s.
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