Netflix confirms move into video games as its growth slows
3 years, 5 months ago

Netflix confirms move into video games as its growth slows

The Hindu  

Netflix reported its worst slowdown in subscriber growth in eight years as people emerge from their pandemic cocoons. Netflix's net gain of 5.5 million subscribers through the first six months of this year represents its weakest first-half performance since 2013 -- a time when the company was still rolling out more original programming as it branched out from licensing existing TV series and movies. Despite this year's growth slowdown, Netflix remains by far the world’s biggest streaming service in an increasingly competitive field that includes Walt Disney Co., HBO, Amazon and Apple. Already the world’s largest video streaming service when the pandemic began in March 2020, Netflix picked up 26 million subscribers during the first half of last year.. The conservative outlook suggests Netflix isn’t expecting an immediate boost from its foray into a highly competitive video game field already contested by far more experienced companies such as Epic Games, Microsoft and Electronic Arts.

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History of this topic

How Netflix survived the streaming wars to stay the subscription video king
9 months, 2 weeks ago

How Netflix survived the streaming wars to stay the subscription video king

LA Times  

Four years ago, Netflix was faced with a formidable challenge to its dominance. “Their competitors are so desperate to make money, they’re giving this content to Netflix,” said Jeffrey Wlodarczak, chief executive of Pivotal Research Group. In January, the streamer announced it would become the exclusive host to WWE’s weekly pro wrestling show “Raw” in 2025, which analysts say will …

Netflix’s gains 13M new global 4Q subscribers as it unwraps its best-ever holiday season results
11 months ago

Netflix’s gains 13M new global 4Q subscribers as it unwraps its best-ever holiday season results

Associated Press  

SAN FRANCISCO — Netflix registered its third-consecutive quarter of accelerating subscriber growth in the final three months of 2023, closing out a comeback year that included a crackdown on viewers freeloading on the video-streaming service and a smattering of price hikes. Netflix signaled it will try to justify the higher subscription prices — and perhaps reel in more advertisers to …

Netflix launches game controller app for TV gaming
1 year, 4 months ago

Netflix launches game controller app for TV gaming

India TV News  

Streaming giant Netflix has introduced a new application called 'Netflix Game Controller' on the Apple App Store, enabling users to play games directly on their TV screens. In May, Leanne Loombe, Netflix's VP of external games, outlined the company's vision for cloud gaming, focusing on enabling seamless game access across various devices. Earlier this year, in March, reports emerged about …

Netflix’s subscribers surge after password-sharing crackdown
1 year, 5 months ago

Netflix’s subscribers surge after password-sharing crackdown

Al Jazeera  

Streaming giant says it added nearly 6 million customers after restricting the sharing of accounts between households. Netflix has announced the addition of nearly six million new subscribers following its crackdown on password sharing. Both figures marked an improvement in Netflix’s fortunes compared with the first quarter, when the entertainment company reported 1.75 million new subscribers and a profit of …

Netflix’s subscriber growth surges in a sign that crackdown on password sharing is paying off
1 year, 5 months ago

Netflix’s subscriber growth surges in a sign that crackdown on password sharing is paying off

Associated Press  

SAN FRANCISCO — Netflix enjoyed its biggest springtime spurt in subscribers since the early days of the pandemic three years ago, providing the latest sign that a recent crackdown on password sharing and the rollout of a cheaper subscription option are paying off. Money manager Louis Navellier said Netflix now appears “locked and loaded” again after going through a turbulent …

Netflix plans to expand early feedback programme to subscribers: Know more
2 years ago

Netflix plans to expand early feedback programme to subscribers: Know more

India TV News  

Netflix, a streaming giant is reportedly planning to expand its early feedback programme to more subscribers across the world. Through the new programme, the streaming platform has invited subscribers to preview its upcoming projects and to receive feedback about them ahead of release, reports The Verge. Netflix currently has a small group of about 2,000 subscribers for its Preview Club …

Netflix wants to be a player in gaming. Can it succeed?
2 years, 2 months ago

Netflix wants to be a player in gaming. Can it succeed?

LA Times  

Night School’s “Oxenfree” is one of the most recognizable brands now owned by Netflix. Since announcing its mobile gaming plans last year, Netflix has quietly scooped up several small-to-mid-level studios, including mobile developers Boss Fight Entertainment of Texas, Finland-based Next Games, as well as local studio Night School, which had a slow-build, multiplatform hit with “Oxenfree.” Netflix republished the game, …

Netflix Goes On A Hiring Spree To Push Its Cloud Gaming Ambitions
2 years, 4 months ago

Netflix Goes On A Hiring Spree To Push Its Cloud Gaming Ambitions

News 18  

Netflix has ramped up its dream to make it big in Cloud gaming, as the company hunts for professionals to take on Cloud gaming services like Sony PlayStation Now, Google Stadia, Apple Arcade and Amazon Luna. According to Protocol, the streaming service is looking for a security product manager with experience handling “cloud gaming challenges", a rendering engineer who can …

Almost Nobody Plays Games On Netflix, This Report Confirms
2 years, 4 months ago

Almost Nobody Plays Games On Netflix, This Report Confirms

News 18  

Less than 1 per cent of Netflix subscribers are playing games on the platform. But the reality is far away from its expectations, and the figure of less than 1 per cent using its gaming app has been mentioned by an app analytics company called Apptopia. As per the report, Netflix has around 221 million subscribers across the globe, and …

Netflix Games: 99% of Netflix users have not tried its games- Why?
2 years, 4 months ago

Netflix Games: 99% of Netflix users have not tried its games- Why?

India TV News  

Netflix Games: Netflix, a video streaming platform forayed into the gaming business which took a pace to a poor start as a new report says that less than 1% of its subscribers are playing its games. App analytics company Apptopia estimates an average of 1.7 million people are engaging with the games daily, which is less than 1 per cent …

Watch The Show, Play The Game: Netflix Games Will Finally Have Some ‘Netflix’ In It
2 years, 6 months ago

Watch The Show, Play The Game: Netflix Games Will Finally Have Some ‘Netflix’ In It

ABP News  

When OTT giant Netflix announced that it would get into gaming in 2021, people's expectations were high. Titles like “This is a True Story” and “Into the Dead 2: Unleashed” got the service's gaming ball really rolling a few weeks ago, and recently at its Geekend Week event, Netflix finally made the move that many had expected from it at …

Netflix Is Getting Four New Games: Here Are All Names And Launch Date
2 years, 7 months ago

Netflix Is Getting Four New Games: Here Are All Names And Launch Date

News 18  

With an aim to expand its gaming lineup, video-streaming platform Netflix is adding four new games that can be downloaded directly from the Netflix mobile app. The new titles that have been launched include Dragon Up, Moonlighter, Townsmen – A Kingdom Rebuilt, and Exploding Kittens – The Game will be launched on May 31. With the new Dragon Up, users …

Netflix introduces four new games, know more
2 years, 7 months ago

Netflix introduces four new games, know more

India TV News  

With an aim to expand its gaming lineup, the video-streaming platform Netflix is adding four new games that can be downloaded directly from the Netflix mobile app. The new titles that have been launched include Dragon Up, Moonlighter, Townsmen - A Kingdom Rebuilt, and Exploding Kittens - The Game will be launched on May 31. With the new Dragon Up, …

Netflix plans to acquire Next Games in latest move into mobile gaming
2 years, 9 months ago

Netflix plans to acquire Next Games in latest move into mobile gaming

LA Times  

Netflix announced Wednesday that it plans to acquire Finland-based mobile game developer and publisher Next Games for about $72 million. “We are excited for Next Games to join Netflix as a core studio in a strategic region and key talent market, expanding our internal game studio capabilities,” said Michael Verdu, Netflix’s vice president of games, in a statement. “While we’re …

Netflix adds Riot Games- expanding its gaming lineup
2 years, 10 months ago

Netflix adds Riot Games- expanding its gaming lineup

India TV News  

Highlights Netflix is expanding its gaming line-up with the launch of two more titles Netflix noted that Hextech Mayhem, a fast-paced rhythm runner, had already soft-launched The games are also available on Nintendo Switch, Steam, Epic Games Store, and GOG.com Streaming service Netflix is expanding its gaming line-up with the launch of two more titles, which is all set to …

Netflix’s subscriber growth slows as streaming rivals challenge its market share
2 years, 11 months ago

Netflix’s subscriber growth slows as streaming rivals challenge its market share

LA Times  

Henry Cavill returns in Season 2 of “The Witcher” on Netflix which launched in December. Netflix has invested in growing its slate of foreign-language series and last year had huge success behind the Korean show “Squid Game.” More than 90% of Netflix’s membership growth in 2021 came from outside the U.S. and Canada, the company said. “Even in a world …

Netflix Games: Nothing Netflix-y About It, Yet. OTT Giant Really Needs To Up Its Gaming Ante
3 years ago

Netflix Games: Nothing Netflix-y About It, Yet. OTT Giant Really Needs To Up Its Gaming Ante

ABP News  

By Akriti Rana and Nimish Dubey Netflix is a mammoth of a name in the streaming business and the brand is now hoping to bring a similar sized success in its latest venture — gaming. Netflix recently stepped into the gaming arena and launched Netflix Games, which are basically games one can play on their mobile phones by logging in …

A breakdown of Netflix’s gaming strategy in terms of content, tech and economics
3 years, 1 month ago

A breakdown of Netflix’s gaming strategy in terms of content, tech and economics

The Hindu  

If you, like us, have been waiting for Netflix to finally drop some video games, then you would be pretty excited that day has arrived. We are pretty happy most of our own predictions made in July were correct: no production of any native gaming hardware, using original titles for games, the Apple Arcade-like subscription model where games are downloaded …

Netflix moves into gaming as five free games launch on its Android app
3 years, 1 month ago

Netflix moves into gaming as five free games launch on its Android app

Daily Mail  

Netflix is trying to break into the game subscription market by offering subscribers five free mobile games to play on Android phones. Expansion: Netflix is trying to break into the game subscription market by offering subscribers five free mobile games to play on Android phones LET THE GAMES BEGIN! HERE ARE NETFLIX'S FIVE GAMES AND HOW YOU CAN PLAY THEM …

Netflix rolls out mobile games to subscribers on Android
3 years, 1 month ago

Netflix rolls out mobile games to subscribers on Android

The Hindu  

Netflix Inc on Tuesday rolled out its mobile games globally to members with Android devices, exploring new ground as competition stiffens on the video streaming pioneer's home turf. Offering games for free to current subscribers echoes the strategy Netflix used when moving from a business of DVDs-by-mail to streaming movies. Netflix has already introduced its games like "Stranger Things: 1984", …

Netflix Launches Five Games For Android Users: Here Are The Names And How To Download
3 years, 1 month ago

Netflix Launches Five Games For Android Users: Here Are The Names And How To Download

News 18  

Streaming giant Netflix has finally introduced games on its platform. The streaming company announced five games that are available across the globe for Android users. The games have initially been released on Android and users can pick them through the dedicated games row or games tab available on their mobile devices. While the games are only available for Android at …

Netflix is Losing out on Subscribers in 2021 and Covid-19 Vaccine May be the Reason
3 years, 2 months ago

Netflix is Losing out on Subscribers in 2021 and Covid-19 Vaccine May be the Reason

News 18  

Netflix’s pandemic-fueled subscriber growth is slowing far faster than anticipated as people who have been cooped at home are able to get out and do other things again. Signalling that the trend is continuing, Netflix forecast an increase of just 1 million worldwide subscribers in the current April-June period, down from an increase of 10 million subscribers at the same …

Let the games begin, Netflix
3 years, 5 months ago

Let the games begin, Netflix

The Hindu  

We have to admit, it was not too much of a surprise that Netflix is diving into gaming. We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV.” During a 2021 investor meeting, Greg Peters, Netflix’s Chief Product Officer, explained he is keen for the first phase of games …

Netflix's gaming foray will cost time and money -Wall St
3 years, 5 months ago

Netflix's gaming foray will cost time and money -Wall St

The Hindu  

Wall Street analysts welcomed Netflix's planned plunge into mobile gaming on Wednesday, calling it a sensible move to keep users' eyes on screens while worrying it would take significant time and investment to pay off. Paolo Pescatore, an analyst at research firm PP Foresight said the venture would be "a costly bold move" for the company, requiring significant time and …

Netflix confirms move into video games as its growth slows
3 years, 5 months ago

Netflix confirms move into video games as its growth slows

Associated Press  

SAN RAMON, Calif. — Netflix reported its worst slowdown in subscriber growth in eight years as people emerge from their pandemic cocoons. Netflix’s net gain of 5.5 million subscribers through the first six months of this year represents its weakest first-half performance since 2013 -- a time when the company was still rolling out more original programming as it branched …

Netflix Gaming App Will Be Free For All Netflix Users When It Arrives For Your Phone
3 years, 5 months ago

Netflix Gaming App Will Be Free For All Netflix Users When It Arrives For Your Phone

News 18  

We are hearing more about streaming service Netflix and the gaming platform efforts, and now we are getting more information officially from the company. This comes just days after Netflix confirmed the hiring of former EA and Oculus executive Mike Verdu, to lead the company’s new gaming efforts. We view gaming as another new content category for us, similar to …

Netflix falls short on subscriber growth and confirms plans to get into gaming
3 years, 5 months ago

Netflix falls short on subscriber growth and confirms plans to get into gaming

CNN  

New York CNN Business — Netflix posted sluggish subscriber growth when it reported earnings Tuesday, and forecast bigger gains ahead. Yet Netflix ’s stock took an immediate hit in after-hours trading with its forecast for the third quarter coming in softer than the 5.5 million subscribers analysts were expecting. The company added that it’s “our belief is that as we …

Video games coming to Netflix? Latest hiring offers a clue
3 years, 5 months ago

Video games coming to Netflix? Latest hiring offers a clue

Associated Press  

SAN RAMON, Calif. — Netflix has hired veteran video game executive Mike Verdu, signaling the video streaming service is poised to expand into another fertile field of entertainment. Verdu’s addition as Netflix’s vice president of game development, confirmed Thursday, comes as the company seeks to sustain the momentum it gathered last year when people turned to the video streaming service …

Netflix is trying to beat competitors by adding video games
3 years, 5 months ago

Netflix is trying to beat competitors by adding video games

CNN  

New York CNN Business — Netflix is the king of streaming with more than 200 million subscribers. Video games may seem like an odd match for Netflix, but with competitors like Disney quickly catching up, Netflix is looking to see if it can do to video games what it did to Hollywood. Video games are not only a multibillion dollar …

Netflix Looking To Venture Into Gaming? Company Looking For Video Game Executive: Report
3 years, 7 months ago

Netflix Looking To Venture Into Gaming? Company Looking For Video Game Executive: Report

News 18  

Netflix may be looking to venture into gaming, if a report is to be believed. According to a report in The Information, Netflix is looking for an executive to head an expansion into video games and has apporoached multiple “veterans” in the gaming industry regarding the position. A Netflix spokesperson was quoted by Polygon as saying that the company is …

Netflix’s big 4Q lifts video service above 200M subscribers
3 years, 11 months ago

Netflix’s big 4Q lifts video service above 200M subscribers

Associated Press  

SAN RAMON, Calif. — Netflix’s video streaming service has surpassed 200 million subscribers for the first time as its expanding line-up of TV series and movies continues to captivate people stuck at home during the ongoing battle against the pandemic. The service added another 8.5 million subscribers during the October-December period, capping Netflix’s biggest year since its inception as a …

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