Competition watchdog accepts Meta ad data rule changes
4 months ago

Competition watchdog accepts Meta ad data rule changes

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy The UK’s competition watchdog says it has accepted proposed changes from Meta to the way the social media giant uses the data of customers who advertise on its platforms. The Competition and Markets Authority said Meta had pledged to allow advertisers to place adverts on Facebook Marketplace and be certain their data would not then be used to improve Facebook’s own products. Under its original plans, Meta had pledged to limit how it uses advertising customers’ data in order to prevent it from getting an unfair advantage by offering competitors that advertised on Meta platforms an option to opt-out of their data being used to improve Facebook Marketplace.

History of this topic

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