Who would've thought! Apple opens up, and turns its core features into platforms
Apple’s taking a calculated risk, an aberration from its closed-wall approach traditionally, opening up its core functions to developers presenting them an opportunity to create new set of services and allow Apple to find new line of business models with these core services as platforms in their own right. Windows 10 allows developers to integrate core features like Cortana, Windows Ink, Maps, et al in their apps and building services on top of them. Available across the spectrum of Apple devices aided by the fact that Apple users spend far more than Android smartphone users, apps and services that integrate Siri for voice commands and simple transactions can give it a big edge. For the moment, the company has chosen the latter and would now expect developers to tap into Apple’s key strengths and spur a round of innovation for the next wave of apps and services.
Apple, Salesforce enter into a partnership to bring Siri to more business apps
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