Apple’s car obsession is all about taking eyes off the road
Live MintAt first glance, the forays Apple Inc., Google and other technology giants are making into the world of cars don’t appear to be particularly lucrative. A Waymo minivan moves along a city street as an empty driver's seat and a moving steering wheel drive passengers during an autonomous vehicle ride, as passengers view a detailed viewing screen, Wednesday, April 7, 2021, in Chandler, Ariz. That’s a fair chunk of someone’s life not spent using apps on an iPhone, searching on Google or scrolling mindlessly through Instagram. Founded in 2009, the business that was formerly Google’s self-driving car project was the first to have a fully autonomous ride on public roads. “From their business point of view, if you don’t, somebody else can and probably will, and eventually your current domain of influence fades away.” Although Apple has dominated phones, tablets and smartwatches and put up a decent fight over computers for the past few decades, it’s been a laggard in the artificial intelligence, voice and smart-speaker spaces, areas now led by Google and Amazon.