McDonald’s posts lower Q2 revenue, charges weigh down profit
2 years, 8 months ago

McDonald’s posts lower Q2 revenue, charges weigh down profit

Associated Press  

McDonald’s revenue fell short of expectations in the second quarter as coronavirus restrictions shuttered stores in China and higher prices took a toll on U.S. demand. Chief Financial Officer Kevin Ozan said McDonald’s is seeing some trade-down to cheaper items and lower sales of combo meals in the U.S., particularly among lower-income consumers. Ozan said year-over-year U.S. price increases in the 8% to 9% range will likely continue through the remainder of the year as McDonald’s compensates for its higher costs. CEO Chris Kempczinski said McDonald’s has benefited from another form of trading down, with higher-income Americans choosing on some days to hit a McDonald’s rather than more expensive sit-down restaurants.

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