David Prosser: Another opportunity to set some limits for the BBC

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. The very existence of the BBC gives Britain's media industry a dynamic like nowhere else in the world – and the greater the convergence of internet and traditional media, the more difficult this has become. That doesn't mean a return to the days of ITV Digital – its hopes of taking on Sky now look, in retrospect, ludicrous, though Johnny Vegas's monkey was a stroke of marketing genius. Moreover, the last deal put on the table by the airline did offer some real concessions – decent pay rises for a company suffering record losses and even movement on those all-important travel perks.