Is prescribing generics the panacea?
The Medical Council of India, in a notification dated September 21, 2016, recommended: “Every physician should prescribe drugs with generic names legibly and preferably in capital letters and he/she shall ensure that there is a rational prescription and use of drugs.” Doctors were thus directed to prescribe drugs by their generic or pharmacological name, and not the brand name. Prescriptions often include antibiotics, multivitamins, analgesics, tonics to improve appetite, drugs for ‘gas’, mental well-being, and so on, and this calls for ‘rationale’ while prescribing drugs. Besides conferences, companies are known to ‘finance’ even household appliances, automobiles, and consultation rooms for doctors! If doctors are not allowed to prescribe the brand, it will be the dispenser in the medical shops, or the pharmacist, or even the owners of the shops, who will decide the brand the patient ultimately receives, in exchange for ‘favours’ from pharma companies.


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