Paytm’s app store not an alternative to Google Play Store, say experts

Paytm’s new app store may not pose an immediate challenge to Google Play Store, experts said, since its design restricts developers from offering a full suite of services. Besides, just like Google Play, Paytm’s Mini App Store is also a walled garden — a controlled ecosystem tailored to suit the preferences of its creator. An analyst, Furthermore, they said Paytm’s Mini App Store is the same as rival PhonePe’s ‘Switch’, which offers multiple services. According to a person close to the company, while Paytm is using the ruckus around Google’s policies to market its Mini App Store, this is actually “standard operating procedure" for the company.