Ed tech bundles and AI add value with margins: Primebook’s Chitranshu Mahant
Hindustan TimesIndia’s PC market has been steady for the past few quarters, a significant change in enthusiasm from the highs of a couple of years ago. Finding a niche is important, which will spur the next stage of growth, according to Chitranshu Mahant, who is the co-founder of Primebook, an Indian tech company that is building Android based education focused laptops for students and educational institutions. Mahant believes Windows machines cannot match their cost versus experience advantage they offer, whereas Chromebooks are an uncomfortable fit within India’s education landscape. Mahant’s Primebook is now focusing on a value-added services layer to sell alongside the Primebook laptops, the next generation of which is nevertheless expected this festive season. The focus area should be an Android laptop for students, not a browser first laptop, nor a Windows’ productivity focused laptop or even a tablet which I believe is largely a content consumption device, not for productivity or education.