A Year After Credit Suisse’s Fall, UBS’s Path Is Lined With Temptation
1 year ago

A Year After Credit Suisse’s Fall, UBS’s Path Is Lined With Temptation

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Those who win the lottery often spend the money unwisely. UBS ended up paying $3.6 billion in stock for a bank with an estimated tangible book value of $33 billion—even after write-downs, expected litigation costs and accounting adjustments. On average in the three years before its demise, its investment bank still accounted for about 40% of total revenue, surpassing the more reliable wealth and asset management business. View Full Image Graphic: WSJ The memory of all this is why UBS now walks a tightrope in its postdeal strategy: It wants to use Credit Suisse’s operations to become the sixth largest investment bank in the U.S. The point of expanding it is to establish a larger footprint in the U.S. that lowers costs and helps bring family offices onboard, thus keeping the spotlight on wealth management, UBS Chief Executive Officer Sergio Ermotti said at an investment conference last week.

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