Executive of Tyler Perry Studios dies when plane he was piloting crashes in Florida

ATLANTA — The president of Atlanta-based Tyler Perry Studios died Friday night when the small plane he was piloting crashed on Florida's Gulf Coast. Executive of Tyler Perry Studios dies when plane he was piloting crashes in Florida The studio confirmed on Saturday that Steve Mensch, its 62-year-old president and general manager, had died. Ric Reitz, an actor who also helped create the tax credits, told The Atlanta Journal-Constitution that Mensch helped market the state before the 1996 Summer Olympics in Atlanta and helped launch the Georgia Production Partnership, an entertainment industry lobbying group. “He was an important figure in the our growth to become a strong film and TV market.” After a year helping plan and build a giant studio in China and brief stint helping to open Third Rail Studios in suburban Atlanta.