Global Advertisers Embrace AI-Generated Content To Enhance Efficiency, But Challenges Persist
1 year, 4 months ago

Global Advertisers Embrace AI-Generated Content To Enhance Efficiency, But Challenges Persist

ABP News  

Leading global advertisers, including industry giants like Nestle and Unilever, are delving into the realm of generative AI technology, employing solutions like ChatGPT and DALL-E, to streamline operations and bolster productivity, according to industry executives. Leaders at top consumer goods corporations and the world's largest advertising agency have signalled increased investment in AI, foreseeing its potential to revolutionise advertising strategies. Mark Read, CEO of WPP, the world's premier advertising agency, highlighted collaborations with major consumer goods companies like Nestle and Mondelez, revealing that generative AI is already being incorporated into advertising campaigns. WPP's involvement with AI extends beyond advertising campaigns, encompassing educational initiatives like partnerships with institutions like the University of Oxford to offer specialised courses in "AI for business."

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History of this topic

Meta bans political campaigners and advertisers from using Generative AI in ads
1 year, 1 month ago

Meta bans political campaigners and advertisers from using Generative AI in ads

Firstpost  

Meta is banning political campaigners and political advertisers from using Generative AI in ads for the 2024 Presidential elections. This decision comes in response to concerns that such AI-powered tools could potentially amplify the spread of election-related misinformation Meta, the parent company of Facebook, has announced that it is excluding political campaigns and advertisers in regulated industries from utilizing its …

Sundar Pichai emphasizes Google's ongoing AI investment strategy
1 year, 1 month ago

Sundar Pichai emphasizes Google's ongoing AI investment strategy

India TV News  

Google, under the leadership of Alphabet and Google CEO Sundar Pichai, is set to intensify its investments in artificial intelligence while optimizing its cost base to accommodate these endeavours. Advertising continues to be an integral part of Google's new Search experience, with Pichai emphasizing the user-friendliness of ads, which provide valuable options for taking action and connecting with businesses. Google …

Google introduces image creation from text with AI-powered search: Know what it is
1 year, 2 months ago

Google introduces image creation from text with AI-powered search: Know what it is

India TV News  

Google has introduced a new feature that allows users to generate images directly from a text prompt using its Search Generative Experience, powered by generative AI. The company stated in a recent blog post, "As we continue to experiment with bringing generative AI capabilities into Search, we’re testing new ways to get more done as you’re searching -- like creating …

Power-hungry: AI bots like ChatGPT will have higher energy demands than many countries by 2027
1 year, 2 months ago

Power-hungry: AI bots like ChatGPT will have higher energy demands than many countries by 2027

Firstpost  

AI is already very resource intensive. However, AI is only going to get more power and resource hungry in the future According to recent research published in the journal Joule, the energy consumption associated with artificial intelligence applications is projected to surpass the annual electricity requirements of entire nations like the Netherlands, Argentina, and Sweden by the year 2027. For …

Democratising Creativity: How AI-Powered Tools Are Making Content Creation Accessible to All
1 year, 3 months ago

Democratising Creativity: How AI-Powered Tools Are Making Content Creation Accessible to All

ABP News  

By Meghna Krishna Content creation was once for the privileged. Content creation is no longer a walled garden, thanks to the advent of generative AI solutions across a wide range of media, including text, photo, video, and even code. There is also generative AI for social media: Video.ai offers templates that enhance content creators' videos with unique features and amplify …

ChatGPT Meets Dall-E: OpenAI updates Dall-E3 art generator that doesn’t need clever prompts
1 year, 3 months ago

ChatGPT Meets Dall-E: OpenAI updates Dall-E3 art generator that doesn’t need clever prompts

Firstpost  

OpenAI has launched a new and better version of Dall-E, called Dall-E3. The new version of the art generator now uses ChatGPT to help users write prompts easily, making prompt engineering redundant OpenAI has introduced an enhanced iteration of its text-to-image tool, known as DALL-E. This new version leverages ChatGPT, OpenAI’s widely recognized AI chatbot, to simplify the process of …

Why big advertisers like Nestle, Oreo, Unilever turning from men to machine generative AI, despite security concerns?
1 year, 4 months ago

Why big advertisers like Nestle, Oreo, Unilever turning from men to machine generative AI, despite security concerns?

Live Mint  

Some of the world's biggest advertisers, including Nestle and Unilever, are using generative AI software to cut costs and increase productivity. Some of the world's biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Investment is already ramping up …

Today’s Cache | Meta previews generative AI tools; Lawyers blame ChatGPT for bogus precedent; Adobe pushes Firefly AI into big businesses
1 year, 6 months ago

Today’s Cache | Meta previews generative AI tools; Lawyers blame ChatGPT for bogus precedent; Adobe pushes Firefly AI into big businesses

The Hindu  

Meta previews generative AI tools Meta Platforms gave employees a sneak peek at a series of AI tools, including ChatGPT -like chatbots planned for its Messenger and WhatsApp that can converse using different personas. While Meta is yet to roll out any consumer-facing generative AI products, the showcase provided the first concrete indications of how the social media giant is …

Amazon becomes intelligent: E-commerce platform to add ChatGPT-like AI chatbot to its search engine
1 year, 7 months ago

Amazon becomes intelligent: E-commerce platform to add ChatGPT-like AI chatbot to its search engine

Firstpost  

Amazon.com is planning to introduce a product search feature to its web store, incorporating ChatGPT-style generative artificial intelligence. Amazon bets big on AI chatbot Bloomberg News reviewed recent job postings from Amazon that shed light on the company’s intentions. Also read: Tech Layoffs: Amazon India lays off around 500 people in HR, tech support and web services teams According to …

The potential of generative AI: creating media with simple text prompts
1 year, 11 months ago

The potential of generative AI: creating media with simple text prompts

The Hindu  

Generative AI is a cutting-edge technological advancement that utilises machine learning and artificial intelligence to create new forms of media, such as text, audio, video, and animation. For example, the prompt “What is Generative AI” in the ChatGPT1 tool generates the following text:- Generative AI is a type of artificial intelligence that involves creating new, original content or data using …

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