
Australian vaccine ad showing Covid patient gasping for air sparks backlash as country battles Delta variant
CNNCNN — A dramatic government health “Covid can affect anyone. The ad, which began airing Sunday night in Sydney, “is quite graphic, and it’s meant to be graphic,” Australia’s chief medical officer, Paul Kelly, said during a news conference Sunday. The new government ad is part of a broader Covid-19 health campaign highlighting the seriousness of the latest outbreak, however, many Australians have expressed concern over its use of “insensitive” scare tactics, and what many perceive to be muddled, contradictory messaging. Bill Bowtell, adjunct professor at the University of New South Wales and strategic health policy consultant, said the ad is “misconceived in every possible way.” The young woman shown struggling to breathe is of particular concern, according to Bowtell. However, Morrison’s comments were widely contradicted by senior health officials, many of whom cited guidance provided by the government’s own advisory group on immunization, suggesting young people wait to receive the Pfizer-BioNTech vaccine, owing to the reduced risk of rare blood clotting events.
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