Why Mark Zuckerberg’s Oversight Board May Kill His Political Ad Policy
WiredIn fact, Facebook is already thinking of further expansions of its decisionmaking delegation. “The bigger picture for the board is that they're trying to fix a problem that has always existed in all tech companies—they want to build policy directly into product.” In other words, even before Facebook builds a product using something controversial like facial recognition, for example, it may submit the concept to get the board’s imprimatur. “We would love to partner with organizations like Twitter and Google or YouTube, when they're looking at these areas,” says Fay Johnson, a Facebook product manager working to implement the company’s interface with the board. “That’s why you see Brent's face looking like that.” She hastens to say that it won’t happen until the board starts taking direct complaints from aggrieved users. Maybe if the board ends Mark Zuckerberg’s stance on political ads—symbolically marking the end his total control over all things Facebook—the strong-willed founder may wonder just exactly what he’s done by empowering a group of 40 people to make decisions over what goes up or stays down on Facebook.